Embedded finance and data intelligence for fast-growth UK technology and PE-backed businesses.
01The problem
You're scaling. Revenue is growing. Investors are asking harder questions. But your finance function is running weeks behind the business it's meant to serve — no real-time numbers, no data layer, and a £150k+ CFO hire away from fixing it.
There is a better way.
02What we do
Finance, data, automation, and modelling — properly combined, not sold separately.
Managed Finance
01
However much of your finance function you need us to run.
Bookkeeping, VAT, monthly accounts, and Finance Analyst-level support, for businesses building a finance function for the first time.
A full outsourced finance team: month-end close, management accounts, board packs, compliance.
Senior capacity layered onto your existing finance hires, wherever the gap is.
Interim cover for leave, notice periods, or unexpected departures.
Data & Reporting
02
You don't need to outsource your finance function to get this. We connect the systems you already use — wherever your books are run today — and build the reporting layer on top.
A one-off assessment of your current data environment and what needs building.
Pipelines, warehouse, integrations, connecting the systems you already use. You own the output.
The live dashboard layer, built on Power BI and Tableau, maintained and improved monthly.
Investor-ready cuts, board packs, cohort and LTV work, on demand.
Automation
03
We start with what's manual and painful — the spreadsheet that takes three hours to update, the report stitched together from four systems — and rebuild it so it runs itself.
Finance teams typically cut 20 to 30% of manual processing time once this is in place.
Your existing painful files, rebuilt in Excel and VBA to run themselves.
Month-end tasks, reconciliations, and report assembly, scripted so nobody has to do them.
Categorisation, commentary drafting, anomaly flagging, document processing.
Automated, clean data movement between your accounting, CRM, and operational platforms.
Strategic Excel Modelling
04
Fundraising models, cap tables, scenario planning, unit economics. Built in Excel, built to be owned by you — walked through line by line, not handed over as a black box.
Investor-ready, scenario-tested, built for the round you're actually raising.
Built and maintained as rounds close, not rebuilt from scratch each time.
Best, base, and downside cases, board-ready.
The numbers investors and boards actually ask for.
03Reporting: How it Works
Connect
We plug into your accounting system, bank feeds, CRM, and operational data. No manual exports.
Assess
A senior lead maps your finance function and data gaps against where you're going next.
Run
Your finance team is in place and your reporting environment is running — books current, dashboards active, automations running.
04Not a monthly PDF.
Apex · FY26 dashboard
ARR
£0.00M
+38.4% YoY
EBITDA margin
0.0%
+120 bps
Net retention
0%
+6 pts
Rule of 40
0.0
Above benchmark
Revenue over time
£M
05Why Propella
Most outsourced finance firms produce a PDF and call it reporting. Most BI firms don't understand finance. We do both, in one team.
Every account is led by a senior professional and delivered to institutional standards — not handed to juniors and rotated.
Cost-effective by design, not by cutting corners — typically 30 to 45% less than building the equivalent team in-house.
06Pricing
Engagement is modular — start with Foundations, Own the Function, Augment the Team, or Fill the Gap on the finance side, add Data, Automation, or Strategic Modelling wherever you need them. Most clients see savings of 30 to 45% versus building the equivalent function in-house.
Tell us what you need and we'll scope it on the call.
07Who we work with
Series A and beyond, scaling faster than their finance function.
Reporting that stands up to a board and an investment committee.
Preparing for investment or exit, and needing the numbers to be right.
Building a finance function for the first time and want to get the foundations right from day one.
If your finance function is a bottleneck rather than a strategic asset, this is what we built.
08About
Propella was founded by a CFO and a Chief Data Officer, who kept seeing the same gap: growing companies with finance functions that couldn't keep pace, and nowhere that combined proper finance with proper data.
The founding team and senior leads are based in the UK. They're supported by an international delivery team of professionals trained at Big 4 firms and top-tier fintechs.
KPMG · PwC · Deloitte · EY · Top-tier fintech · Investment banking
Propella works with a small number of clients at any time. If you're building something ambitious and your finance function isn't keeping up, this is the conversation worth having.
A short call to work out what fits — finance, data, automation, or modelling.
Email us at hello@propella.io · propella.io